The results are in…  adding WhatsApp to your marketing mix works.

This is short post.  The numbers do the talking.

The challenge:  engaging with customers directly and maximising that return on promotional spend.

The goal:  build a WhatsApp audience and engage directly.

The results:  37X return

Ayu, the leading Irish vegan cosmetics brand (, has seen the benefits of using WhatsApp first hand.

Working with Cloda, the Ayu team built an audience in WhatsApp really quickly by including links in newsletters, on social and incentivising engagement with their most loyal customers.  Marketing campaigns via WhatsApp came next.  The audience continued to grow as each campaign and the latest campaign is worth of mention. 

Customers signed up to the WhatsApp channel received a 20% discount code in the morning (10am local time) available until close of business that day only.

The return on the campaign spend (ROCS) was >37X with c. 10% of all recipients availing of the offer within minutes of opening the message. 

A little personalisation, a simple message and a massive payback.  All roads lead now to the BFCM campaigns and maximising what Ayu can offer to its WhatsApp community.  To quote Suzie and the Ayu team:  “Ayu create products that are simple, quick, wearable and natural – more importantly  – easy”, kind of like how Cloda makes marketing in WhatsApp really easy for businesses.

Add WhatsApp to your marketing mix now with Cloda and stand out from the herd during BFCM time and beyond.