16TH MAY 2023

DUBLIN – Cloda, a conversational commerce company for businesses, today announced a partnership with leading Irish vegan cosmetics brand, Ayu.  Cloda empowers Ayu to connect directly with customers via WhatsApp by providing compliant marketing functionality in the world’s most popular chat app.  Ayu’s customers will be able to receive promotions and special offers in WhatsApp and engage even more in the Ayu community.

“Everyone uses WhatsApp, they use it every day and they always open their WhatsApp messages.  Suzie, Sarah, and the Ayu team immediately grasped the opportunity WhatsApp presents to grow the Ayu community.  Cloda is leading the charge in transforming how business engage via WhatsApp, so it’s a real thrill to work with another brilliant Irish company like Ayu. ” said Ronan Murphy, CEO of Cloda.

“At Ayu we always strive to make our products simple, quick, wearable, and natural – and engaging with our customers in WhatsApp is as simple, quick, and natural as it gets.  Cloda provide a compliant, easy way for us to do that.  We’re really looking forward to connecting with our existing customers and introducing more people to Ayu’s product range via WhatsApp.” said Sarah O’Reilly, Ayu General Manager.

Connect with Ayu via WhatsApp right here:  https://bit.ly/ayuonwhatsapp

Since launching early in 2022, Cloda has helped businesses to sell and promote a variety of different products via WhatsApp – from cosmetics to coffee, tickets to health insurance.  Cloda’s shared inbox and dashboard allow businesses to broadcast messages to opted-in recipients via the WhatsApp Business API.  Cloda’s clients see open rates of 98% on messages sent with stellar conversion and retention rates. 

Learn more about Cloda here:  https://cloda.io/